Why Social Media Marketing Works

Why Social Media Marketing?

Social Media is one of the most powerful ways to market your business. In fact, it’s the #1 activity on the web!! We call social media marketing “Relationship Marketing”. Think of it like this… People buy from who they know, like and trust. Social media allows you to have a 2-way conversation about your brand with your target audience with no limits to dempgraphic. It’s a 24/7/365 PR and Marketing Channel for your brand.

If your goal is to the reach a larger audience your topics should be a conversation starter.  People look to others for advice, to provide feedback, and find new ways of using products and services they may know nothing about. A few stats on social media marketing.

• Social media has a 100% higher lead-to-close rate than outbound marketing. (State of Inbound Marketing, 2012)
• Only 14% of people trust advertisements, but 78% of people will buy from brands they follow on Twitter!
• The number of businesses that say Facebook is critical or important to their business has increased by 75%. (State of Inbound Marketing, 2012)
• Pinterest referrals spend 70% more than visitors referred from non-social channels, including search, according to industry reports. (Wayfair)
  

Check out even more mind blowing social media stats on Eric Quatman’s socialnomics 2013 video

 

 

Are you looking to grow your brand? Lets connect and we can show you case studies of how we’ve used social media to enhance and grow our client’s businesses.